EP 6: Why You Need Great Mentorship

“Mentoring provides you with a brain to pick, an ear to listen, and sometimes a push in the right direction.”

(16:33) – Janet Clark, The Freedom Shift

No one gets very far on their own. Make sure you’ve got someone in your corner with knowledge, experience, and the encouragement you need.

The best entrepreneurs in the game know that you can’t make it where you want to be without a helping hand. Having the right mentor is the key to building a business that allows you to live a life of freedom.

Moving to Competence.

You may be familiar with the competence model, a framework for explaining the process of gaining knowledge and expertise. At the start of your journey as a business owner, you’re generally at the first stage, the unconscious incompetent. Essentially, at this point, you don’t even know what you don’t know. In order to move forward, it becomes crucial to invest in a mentor who can help you learn by doing and gain experience in your specific arena.

“A mentor is someone who sees more talent and ability in you than you see in yourself and they’re going to help bring it out of you.”

(21:11) – Janet Clark, The Freedom Shift

The next stage in the model is the conscious incompetent stage. In this stage, you are aware of your weaknesses, but can still use help in pursuing growth. It is important in this stage to have a guide who can help you focus on your goals for the big picture, not just the logistics. Although you may be growing your business and making a great living, you need to keep in touch with what it is you’re striving to add to the world, your industry, or your life. An integral part of that awareness is getting connected with others who do what you do and honing your skills by serving them. A mentor is the perfect person to get you those connections and help you realize your potential for impact.

When you reach the stage of conscious competence, a great coach or advisor can help you incorporate new components in your business to give you an advantage, whether it’s social media, paid traffic or some other foreign tool. Having a mentor to help you through the changes allows you to adapt quickly and start bringing leads through new channels and connections.

When you develop a strong business and have help along the way, you will reach a level that requires less effort for great levels of success. At the level of unconscious competence, your skills become second nature, and you continually implement the knowledge you are gaining as you move your business forward.

Understanding the benefits that come with great mentorship will help you choose the right coach for you.

Your business thrives when you surround yourself with the success you’re aiming for. A mentor grants you access to a whole new tier of people in their own community, all of whom can help you grow your business with the tools and strategies you need. There are seven major reasons that you should invest in a mentor.

Irreplaceable Experience.

A mentor offers you insight that you couldn’t get from a book or course, simply because they’ve taken the journey you’re on and can offer you a shortcut. Learning from their mistakes will help you avoid making them yourself Your relationship with that person will allow you access to more intimate information than you might get from a training program, and that makes a world of difference.

Statistical Success.

Studies have shown that an overwhelming majority of CEOs got where they are with a mentor’s help and that over 90% of startups feel their mentor was crucial to their success. The connections, advice, accountability, and guidance that mentorship offers are rocket fuel for your business and its long-term success.

Networking Opportunities.

Put simply, your mentor can open doors that you couldn’t open by yourself, and part of their investment in your success is putting you around their circle of people, most of whom are more successful than you. There is no better learning environment than a community of successful, like-minded individuals.


Fear and doubt are common when you’re building a business you care about. It helps immensely to have someone there who has been where you are, who isn’t afraid, and who can reassure you when you’re having a moment. Your mentor should believe in your ability to succeed – even when you don’t.

Business Longevity.

Another advantage gained by a mentor who has been where you are is that they already know what challenges you’re facing at every stage in your business, and can equip you with the tools you need to handle them.

Emotional Support.

When things break in your business, it’s easy to get overwhelmed. Having a guiding hand outside the situation helps. Your mentor isn’t overwhelmed and can offer you a calm, clear perspective to get you past your gut reactions.


Part of the advantage of having a mentor with an outside perspective is their ability to remind you of your big picture – all those goals you’re working towards. They can cheer you on relentlessly because they know where you’re going and how to get there.

“One of the greatest values of having a mentor is their ability to see ahead and to know what you need to do in order to navigate this course.”

(22:59) – Janet Clark, The Freedom Shift

If you’re like most entrepreneurs, you have spent a great deal of your time, money, and energy creating your business. You weren’t meant to be on this journey alone. Find someone who understands your vision, has walked the path ahead of you, and can help you to your next level of success.

How to Get Involved
If you’re ready to leverage your time and offer huge transformation to your clients while scaling your business in a big way, Janet can help. Janet has an extensive background in sales, has closed millions of dollars in high-ticket programs, and has the expertise needed to move your business forward. Find more about her work with The High Ticket Freedom Shift program on her website.


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