“My mission is to add huge value, help you increase your level of expertise, and help you move towards making your own Freedom Shift.” (19:39 – 20:01)
The Freedom Shift
A high-ticket offer is one of the key components to a successful business model.
The high-ticket offer is one of the best ways to achieve the freedom that drew many of us into entrepreneurship. While it is appealing to be able to make fewer sales while making more money, increasing the sustainability of a business, closing a high-ticket offer can seem elusive, and possibly daunting.
“People need to feel a sense of urgency. You are doing your prospects a favor when you give them incentive to make an immediate decision.” (10:39 -10:59)
These offers need to be transformational, life-changing programs for your clients and are not meant for an entry-level entrepreneur. If you are a seasoned business owner and think that high-ticket offers are the next move for your business, there are five key factors that will help you to make your offer compelling:
- Clarity. For your offer to be compelling, you need to be very clear with your offer. A prospect needs to know exactly what you are planning to do for them if they enroll in your program or service. Clarity can even be created in the name of your program.
- Value Proposition. In order for a client to pay you a large sum of money, the offer needs to add immense value.
- Limited Availability. You can limit availability to your program in several different ways. A great way to do this is to only accept a limited number of individuals into the program, or create an open enrollment period. The other way to limit availability to be selective in the individuals. Vetting your prospects will help you to ensure success, and will give the client assurance that if you have allowed them into your program, you are confident you can give them results.
- Solve a Big Problem. It’s important that it solves a big problem for the client. In order for the offer to be compelling, the client must recognize that it is problem they are facing. Too many coaches are trying to sell the prospect on the problem, instead of selling a solution to a problem the individual already sees. Many times, we are able to see the root of the client’s problem, when the client only sees the symptom. Shifting your approach can help the client buy-in and you can help to solve the big problem by first treating the symptom.
- Offer a Guarantee. If you’re reading this article, there is a really good chance that you have invested money into a program that didn’t offer the results promised. There are hundreds of programs and services out there that take thousands of dollars from clients and give a minimal return. For this reason, people have become gun-shy when it comes to high-ticket offers. Offering a guarantee helps prospects gain trust in your as a provider, and recognize your commitment level. You don’t have to offer a “money-back” guarantee. Get creative.
“People want to know that if they give you their money, you’re as committed as they are to make this program work for them”
(16:33 – 16:42)
The high-ticket offer is a big step. However, as you are growing in your business, it’s important for you to recognize the value that you offer. Undervaluing your services will lead to burn out. You have immense value to offer! How can you apply these factors to your own offer?
How to Get Involved
If you’re ready to leverage your time and offer huge transformation to your clients while scaling your business in a big way, Janet can help. Janet has an extensive background in sales, has closed millions of dollars in high-ticket programs, and has the expertise needed to move your business forward. Find more about her work with The High Ticket Freedom Shift program on her website.