EP 25: Double Secret to Double Sales

“When you value yourself to make a higher-level investment, you’re automatically going to increase your rates.”

(13:50 – 13:58) – Janet Clark, The Freedom Shift

The double secret to doubling sales is a two-part solution, and combining the two lets you see exponential growth in your sales. You can double your sales once and then double them again in less than a year’s time. I’ve seen people quadruple their sales in one year using this combination.

Part One of the Double Secret: Invest at the Level You Want to Charge for Your Own Programs

The wrong mindset can cause coaches and consultants to get stuck at a sales setpoint in their business. But when you take action and do something new, your mindset and setpoint automatically change. If you want to increase your rates, taking action means investing in a coach or consultant who charges the same rates you want to charge. If you’re willing to pay $10k or $25k for a professional development program, you’re going to be able to charge $10k or $25k for your own program.

When you invest in yourself at a higher level, you reprogram your setpoint. Since your setpoint is subconscious, you have to change it through action. When you take action, the change is automatic, and you control your own setpoint. If you want to charge $50k for your program, then invest in a $50k program for yourself. You’ll get that money back as soon as you sell your first $50k program.


“There’s an absolute correlation between what you’re willing to invest in yourself and what you’re able to charge others.”

(11:54 – 12:04) – Janet Clark, The Freedom Shift

Part Two of the Double Secret: Hire a Salesperson

In order to reinforce your new setpoint, you’ll need to go out and sell just one of your higher-level programs. As soon as you enroll somebody at a higher rate, it’s time to bring on a salesperson to help you. Since you’ve validated your program by selling it to someone, it will be easier for your salesperson to see the value in your program.

Once you have a salesperson on your team, you get to do the work you came here to do and make the impact you want to make. You share your genius with your high-level clients in a way that changes their lives.

“When you step out of the way to let somebody who’s good at sales and loves selling do what they do best while you focus on what you do best, your sales skyrocket.”

(19:31 – 19:50) – Janet Clark, The Freedom Shift

You’re not only going to double your sales once, you’re going to double them again and again because you move into your flow. I’ve seen this happen time and again with my colleagues, my clients, and myself. With this double secret, you can double your sales and achieve a new level of success in your business.


How to Get Involved

If you’re ready to leverage your time and offer huge transformation to your clients while scaling your business in a big way, Janet can help. Janet has an extensive background in sales, has closed millions of dollars in high ticket programs, and has the expertise needed to move your business forward. Find more about her work with The High Ticket Freedom Shift program on her website.

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