EP 21: How to Hire the Right Salesperson

“If you’re doing all the selling, you’re limiting the impact and the service that you can provide to your ideal clients.”

(5:35 – 5:42) – Janet Clark, The Freedom Shift

Without great salespeople, you’ll struggle to serve clients and deliver the value of your products or services. If you plan on growing your business, you’re going to have to hire someone to manage your leads, qualify prospects, and convert them into paying clients.

Three common myths can make this process difficult for today’s business owners.

Myth #1: No one else can sell my program, product, service, etc.

Do you believe you’re the only one who can sell for your business? Do you think your product or service is too complex for anyone else to sell? Do you think you’re the only one who can connect with prospects and figure out if your offer is right for them? These beliefs can be a huge obstacle when it comes time to a salesperson for your team.

“If you want to create a life of freedom, you have to think differently about your business. You can’t be the person who does everything.”

(1:21 – 1:45) – Janet Clark, The Freedom Shift

Myth #2: A salesperson needs to have my background and experience.

Thinking you need a salesperson with your background and experience is going to make it harder, if not impossible, for you to hire someone and grow your business. Business owners often think a salesperson isn’t going to understand what they’re selling. But a great salesperson can learn your offer inside and out and communicate it to your ideal clients.

Myth #3: How am I going to interview, hire, train, and manage the right person? It’s too overwhelming.

Business owners who think that finding a salesperson is too overwhelming will just choose to do the selling themselves. But if you want to grow your business and make a bigger impact, you’re going to have to extricate yourself from the day-to-day selling. This frees up your time so you can focus on serving your clients and other important business tasks.

The Five Cs of a Great Salesperson

1. Confidence

The confident salesperson has learned how to transform their doubts and negative self talk into self-confidence and forward momentum. When someone has done this for themselves, they can then help your clients do it, too.

2. Conviction

Conviction is believing in your offer and the results it will provide to the right clients. A salesperson who has conviction knows the value of what you’re selling, and they love what you do. This helps them qualify prospects and determine if they’re a good fit for your offer. Conviction allows them to sell without having to coerce others. They know your product or service will deliver results for the right people.

“A good salesperson only needs a conviction that your product works, the willingness to gain product knowledge, and a genuine desire to enroll the right people into your program.”

(9:51 – 10:09) – Janet Clark, The Freedom Shift

3. Curiosity

The curious salesperson is more likely to learn about your ideal client. They build prospects up by understanding their needs instead of trying to just make a sale and score a commission. The curiosity needed to understand and elevate others allows your salesperson to elevate the status of your business. Salespeople who possess curiosity care about others and build trust quickly.

4. Certainty

Certainty is knowing that your offer will deliver results and that the prospect is a good fit for your product or service. Prospects need to know that your product or service works. But they also need to know that it will work for them. When your salesperson possesses and communicates certainty, your prospect will be inspired to believe for themselves.

5. Collaboration

Great salespeople are mavericks. They’re self-starters and can manage their daily activities to achieve the results they’re after. But they also recognize the importance of collaboration. They know that teamwork is what makes any company thrive in today’s marketplace. You want to find a salesperson who fits into your community and is a valuable member of your team.

When you let go of the common myths of hiring salespeople and you recognize the five Cs that great salespeople have, you CAN grow your business and achieve the freedom to step away from the day-to-day selling. Having the right offer and targeting the right audience are essential to growth. But creating an effective sales team will take your business to a new level of success.

How to Get Involved

If you’re ready to leverage your time and offer huge transformation to your clients while scaling your business in a big way, Janet can help. Janet has an extensive background in sales, has closed millions of dollars in high ticket programs, and has the expertise needed to move your business forward. Find more about her work with The High Ticket Freedom Shift program on her website.


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