EP: 15 The Simple Path to Cash – Part One

“When you create something that’s a no-brainer for your clients to say yes to, you have an irresistible offer that will practically sell itself.”

(14:22 – 14:23) – Janet Clark, The Freedom Shift

I have learned a simple path to cash for coaches and consultants who want to scale up to six or seven figures.

This simple path has had a dramatic impact on my results and is counterintuitive to the complicated methods many gurus are teaching, such as setting up sales funnels. The key is to make simple shifts in strategy and mindset in how you think about your offers and your program.

These shifts will make you and your program immensely scalable. In the near future, you’ll be able to bring on a salesperson to take over marketing and sales, enabling you to scale your business while your time is freed to focus on fulfillment.

“Every seven-figure coach has their own unique selling proposition, signature program, or point of view (the way that they approach solving the problem).”

(3:36 – 3:55) – Janet Clark, The Freedom Shift

You will need to have your own signature system as a coach or consultant and  establish yourself as a prominent authority in some area. Otherwise, you become just another commodity and will get lost in the crowd.

Make Five Freedom Shifts to Stand Out in the Crowd

Freedom Shift #1: Become extremely clear on your ideal client.

When you worked with an ideal client in the past, you both were in the flow and got results. What were this person’s characteristics and demographics? Identify the five main characteristics of your ideal client and write them down. When you know who your ideal client is, your business will be exponentially more successful.

Freedom Shift #2: Sell transformation not information.

Many coaches and consultants make the mistake of creating a program that is based on a theory or a process they’ve learned in a coaching certification program. But most people aren’t looking for a process. They’re looking for transformation and for a coach or consultant who can deliver it for them. The most effective way to attract your ideal client is to model the transformation that you offer.

Freedom Shift #3: Create an irresistible offer.

Make your offer irresistible by speaking in your ideal client’s language. Understand exactly what it is they want from you and then describe your offer in a way that answers exactly what they want.

Freedom Shift #4: Stop focusing on closing and start focusing on conversations.

There’s no need to use sleazy manipulation tactics when you’re a coach or consultant. The keys to massive growth in your business are relationship-building and trust. Connect with them from the heart and find out what is driving them to want transformation. Find out how badly they want it and what they are willing to part with in terms of money and time in order to see their dream become a reality.

Use the 5 C’s to connect with people and convert them.

  1. Compliments. Endear yourself to the prospect by complimenting them where they shine.
  2. Conversation. Build rapport by having a conversation that’s about them, not you.
  3. Confidence. Exude confidence in your ability to help the prospect get the results they want.
  4. Curiosity. Ask questions to uncover passion, purpose, and dreams.
  5. Conviction. Be 100% convinced that the program you are offering will give them the result they want

Freedom Shift #5: Teach to sell.

Because humans are hardwired to love learning, the best way to sell is to teach. When someone learns something from you that shifts the way they think, they will view you as an expert and want you to mentor them so they can learn more.

“To be a really good coach and sell your programs, you have to have teaching moments with people. When you do that, you will attract those people who are perfect for you.”

(26:59 – 27:15) – Janet Clark, The Freedom Shift

The path to cash may feel like a challenge, but it isn’t difficult. Putting these five shifts into practice is guaranteed to help you build a scalable business that provides long-lasting transformation for your clients.

How to Get Involved
If you’re ready to leverage your time and offer huge transformation to your clients while scaling your business in a big way, Janet can help. Janet has an extensive background in sales, has closed millions of dollars in high ticket programs, and has the expertise needed to move your business forward. Find more about her work with The High Ticket Freedom Shift program on her website.


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