“It takes more than just having the perfect offer. You need to know how you can get your message out to people.”(2:11 – 2:23) – Janet Clark, The Freedom Shift
How to Communicate a Consistent Offer to Create Sales Momentum
As a coach or a consultant selling a high ticket program, you want to develop momentum and make consistent sales. At times, however, even though you’re on the right track, you may feel like your sales and marketing efforts are a bit disjointed. Maybe you’re not exactly sure which direction you need to go in, which could become frustrating after a while. To make it all click perfectly, you need to communicate your offer in a way that makes it irresistible to your prospects.
8 Things to Consider When Communicating Your Offer
The Offer – You have to create an offer that is irresistible to your prospects. When they hear about the results that they can expect to get from your program, it needs to be a no-brainer decision for them.
The Playing Field – Pick the right platform where you can target and communicate with your ideal prospects. LinkedIn is typically a great platform to find clients, but other platforms may be a great fit for you also. Regardless of the platform you choose, it is best to focus on one at a time.
Messaging/Copywriting – Find a copywriter that can help you communicate your offer in the right format to attract your ideal client. Your messaging should address your prospect’s pain and show them the bridge to the solution.
Media – Pick the media through which you will deliver your message to your prospects. It can be social media, chatbots, email, ads, etc. While you can eventually use more than one media, it is best to focus on one in the beginning, until you master it.
Deadlines – Give people an incentive to take fast action. Add a timeline associated with the decision you’re asking them to make. Always add a call-to-action in your offer, because your prospects typically won’t know what to do unless you give them specific instructions. It could be as simple as asking to click on the “Buy Now” button or to register for your webinar.
Guarantees – Remove as much risk as possible for your prospect to work with you. Show them that you have skin in the game as well. Money back guarantees will typically attract the wrong types of people. Instead, guarantee the results you promise, and commit to working with them till they achieve their goals.
Qualifying Process – Only sell to prospects that have been qualified through the marketing process. Identify candidates that need your program, and ones that are in a position to buy.
Sales Process – Finally, you need a sales process that is low-key, authentic, and genuine. It needs to be a process that your prospects enjoy going through, like the HEART FLOW model we talk about at The Freedom shift.
“A consistent flow of new clients is how you get great at what you’re delivering. It takes repetition to master your craft.”(10:35 – 10:45) – Janet Clark, The Freedom Shift
The Benefits of Developing a Consistent Offer
At times, it might be tempting to go to market with a brand new offer to attract new clients. While you might succeed in adding new people to your program this way, it will be difficult for you to deliver at a high level consistently. Having a consistent offer will allow you to bring in new clients regularly, which will generate sales momentum.
Here are some other benefits of having a consistent offer.
Mastery – A consistent flow of new clients is how you get great at what you’re delivering. There are only a few obstacles that will repeatedly get in your way. Once you discover and overcome them, you’ll achieve mastery.
Community – A consistent offer that attracts the right clients will help you develop a community with a vibrant life of its own. It will add value for future prospects, and create a synergy can’t be developed alone.
Self-Improvement – You community will call on you to be a better mentor, a better leader, and a better person. You will improve by associating with other successful people in your community.
Cash Flow – Consistent clients will generate cash flow that allows you to scale your business. You’ll be able to grow your team, and invest in training so you can deliver better results for your clients.
“Your prospects are typically not intuitive about the action you want them to take. Be very specific and tell them the exact next steps.”(19:29 – 19:39) – Janet Clark, The Freedom Shift
To communicate your offer to your ideal prospect and gain sales momentum, consider a couple of different things. First, target your prospects so that you can have a conversation with them. LinkedIn has developed into the perfect platform to identify and reach out to potential clients. Then take time to develop your Unique Selling Proposition, or USP. What is it that differentiates you from others in your space? Take some time this week and think about how you can simplify your message so that you can best communicate the core value of your high ticket program.
How to Get Involved
If you’re ready to leverage your time and offer huge transformation to your clients while scaling your business in a big way, Janet can help. Janet has an extensive background in sales, has closed millions of dollars in high ticket programs, and has the expertise needed to move your business forward. Find more about her work with The High Ticket Freedom Shift program on her website.