Hi, It’s Janet Clark here with this week’s episode of Janet Talks Business TV. I received an email this morning with a quote from Bob Parsons, founder of GoDaddy and he said, “Never stop investing. Never stop improving. Never stop doing something new.”
And as I thought about this I realized that the challenges I face building my business are not unique to me . The truth is that for any entrepreneur, building a business is hard. It often feels a lot like taking one step forward and two steps backwards. Do you know what I mean? You do something that works and it feels great and you see things moving forward. And then “bam”, a setback and you have to pick yourself up and get back on the road again.
Let’s talk about how these 3 things work together – never stop investing, never stop improving, and never stop doing something new, here’s an example of what I’ve been going through.
A little over a year ago, when I started The Freedom Shift, I made the investment in an expensive year long coaching program and then my coach told me to invest in technical help. Ouch! Making those investments was a huge stretch for me. I didn’t have any clients or cash flow which meant I was investing money I didn’t have – using credit cards.
But I persevered and built a list and it took about 7 months to start seeing a return on my investment. Now that felt like a huge step forward.
But, because “we can never stop improving” I continued to get better at selling my programs which meant I got too busy. Which meant I had to do something new, I had to invest in hiring a team. And that brought me right back out of my comfort zone – 2 steps backward – because now I was investing more than I was bringing in. Now, it would have been easier to stop right there and just enjoy the income. But sitting still is death, because you can never stop improving. So, I had to re-invest it back into the business and hire a team. And that meant doing something totally new which was to create systems to automate our work flow.
These things are hard. But I wouldn’t have it any other way. Because to succeed as an entrepreneur means never give up!
Just because what you’re doing is hard, doesn’t mean it isn’t working. It just means that it isn’t as easy as you want it to be. If it was easy, everyone would be doing it, but you know better. You will never stop investing, never stop improving, never stop doing something new and most of all, never give up!
I’m here to share your journey. Book a Never Give Up Strategy Call with me now at the link just below this video and let’s create your plan.